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KMID : 0665420070220030299
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Korean Journal of Food Culture
2007 Volume.22 No. 3 p.299 ~ p.302
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Wine Selection Attributes of New Wine Drinkers
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Kim Young-Kyu
Choi Young-Joon
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Abstract
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This study will provide a useful information and suggestions regarding new wine drinkers wine selection attributes and preference on wine producing countries to wine distributors, wine producers and marketers in Korea. New wine drinkers showed high preference on sweet wine, rich aroma wine, matured wine and white wine respectively. Regarding wine producing countries, Germany, France and Chile were rated among the top preferred countries by new wine drinkers. Results showed that the reasons for disliking wines were not being used to it as the top reason followed by wine being expensive and wine not being tastes good.
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KEYWORD
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new wine drinkers, wine consumer, selection atributes
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FullTexts / Linksout information
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Listed journal information
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